Information Architecture
Information Architecture. Information Design. Ultimately it involves thinking about your information and who’s going to be looking at it and designing a ‘living space’ for your information that your customers will find comfortable.
Information Architecture covers everything from using language that your users will understand (and avoiding jargon and acronym) to providing intuitive paths and a clear conceptual model of the site.
The design of your home page is particularly important, as it designing for future growth. Good design will age gracefully, support growth and make the site expandable.