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User Profiling

User profiling is the act of building up a profile of who your users are what they want to do. These profiles are used to group and prioritise the activities of users. Knowing who your users are and what they want is the first, vital step in meeting their needs. User profiling is based on the following general criteria:

  • Internet skills/experience
  • Background
  • Language skills
  • Demographic group
  • Activity or information requirements

The following is an example from a typical series of user profiles, with background to a task or activity that these typical users might encounter.

A collage of profiles showing examples of user profiles.

 

Would you like to learn more about user testing? Just get in contact and we'll be happy to talk to you about your needs. Preliminary consultations are always free and we can provide estimates or proposals in a few days.